When we start every Bossa denim collection we think about cultural trends and influences. We want to fit our denims in the consumers movements and directions. So we create frames covering the different aspects of the denim/jeans trends. We fill these frames with our ideas, our innovations.
This season we divided the collection in 3 groups:
Denim-on-Denim:
The denim-on-denim look has been around since the ’60s, and there’s a reason it’s a mainstay in the fashion cycle. Denim-on-denim outfits are truly easy to pull off—when done correctly. From dark jeans paired with a light jean shirt or buttoned jacket to a frayed denim skirt with an oversized denim top, the options are pretty endless—and effortless.
Normcore:
Normal is always subjective and relative—but especially so in matters of style. Normcore is about quality and authenticity. It's about overthrowing any notion of edginess or temporariness. Whether it's emulating Steve Jobs or Jerry Seinfeld, it's all about embracing our similarities as people. Instead of searching for an outlet to stand out, the "new normal" is about finding comfort in a smaller closet of classic styles made with quality materials, great craftsmanship, clean lines, and simple washes. Of course, there’s no such thing as normal, but we can all create our own collective definition in our respective groups and areas.
Y2K:
Y2K fashion embraces the late 1990s and early 2000s, characterized by a mix of futuristic and retro elements—blending nostalgia and optimism. The trend was heavily influenced by the upcoming millennium and the Y2K computer bug, which led to a fascination with technology and the future. It was all about low-rise jeans, cargo pants, tracksuits, velvet chokers, and oversized sunglasses. Appearances from shiny metallic fabrics, fun embroidered textures, and bold patterns such as zebra prints also made a lasting impression in this era of fashion.
